PURINA PetCare enters cat food market with Friskies in India
PURINA has announced its foray into the cat food market in India with the launch of PURINA Friskies– a premium cat food brand. The Friskies range offers a variety of dry cat food that provides complete and balanced nutrition for cats, and will further bolster the existing portfolio of the brand in the country. Following the introduction of the SUPERCOAT and PRO PLAN range, Friskies is the third brand from the global portfolio launched in India. Commenting on the Friskies launch, Gaurav Kwatra, Director, PURINA PetCare India Pvt Ltd, said, “For over 90 years PURINA PetCare has been providing high quality, accessible and complete nutrition to meet the needs of pets all over the world. We are certain that Friskies will prove to be an exciting and nutritious mealtime experience for cats in India as well.